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The results D&K will
provide to you include the following:
| Clients' image |
Analysis of their (present and past) experience,
showing possible recent changes as well as the company’s generally perceived image
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Clients' product
positioning
amongst the clientele |
• Main parameters which explain the use
(or the non-use) of the
product (for example
size of the company, price level,
specialising sectors, clients typology, type of
equipment used,
etc.)
• Choice criteria (for example
correspondence to the fashion
trends, quality/price ratio, price, etc.)
• Identification of main competitors and of their major strengths and weaknesses
• Identification of their main unsatisfied needs
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Clients' service
positioning
within the clientele
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• Choice criteria
of the supplier (for example delivery times and
respect for them, innovation capabilities, flexibility
and capacity
to reply to specific needs, sales force, promotion
and publicity,
etc.)
• Identification of the competition
and of their strengths and
weaknesses
• Identification of unsatisfied needs
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This approach can only be carried out successfully by an external
consultant to ensure totally independent
and objective results.
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