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| STRATEGY
OF COMPETITIVE POSITIONING |
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The results D&K will
provide you with will include:
| • Critical analysis |
of the different elements obtained during the
fieldwork to gain a better understanding of the Client's
- competitive environment
- and market/product
range in its respective life cycle
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| • Objective assessment |
• of your present
positioning (by main business activities) in
terms of strong/week points, pinpointing any problem
area
• of your present corporate image,
including the present
communication network through the pipeline
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| • Strategic recommendations |
in terms of « product
» and « service »
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This approach can only be carried out successfully by an external
consultant to ensure totally independent and objective results.
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