To provide the
different operators of the textile, clothing and distribution
chain with accurate, up-to-date data
on the present market segment for
"Active Underwear" and its future
trends
METHOD
• Prospective
qualitative analysis of the final consumer (200 non-directive
interviews in France, Germany, Italy and United-Kingdom)
• Strategic interviews with
industry decision-makers, selected from the
most important and the most forward-looking (60 interviews)
PRODUCT COVERAGE
• Men's
and women's underwear: bras, briefs • "First
layer": vests/T-shirts, long john, one-piece
• Men's and women's socks
GEOGRAPHICAL COVERAGE
France Germany, Italy, Spain
and UK
TIME SCALE
Present situation (2000) and forecasts
(2005)
COST OF SUBSCRIPTION
• Full study: CHF
7 800
• By sector:
- men's and women's underwear: CHF
3 000
- "first layer": CHF
4 000
- socks: CHF
2 500
